ArticleFoods (Basel, Switzerland)2024
Purchase Intention of Healthy Foods: The Determinant Role of Brand Image in the Market of a Developing Country.
Article in Foods (Basel, Switzerland), 2024. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 11 papers.
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Who cites it
11 citing papers in PubMed.
- How Does Consumers' Perception Influence Their Food Choices?Foods (Basel, Switzerland) · 2026Article
- Prioritizing psychological factors in young consumers' coffee brand preferences through a novel behavioral leadership fuzzy decision-making modelling.Scientific reports · 2026Article
- Article
- Deep Learning-Enhanced Spectroscopic Technologies for Food Quality Assessment: Convergence and Emerging Frontiers.Foods (Basel, Switzerland) · 2025Review
- Fruit Consumption Habits and Apple Preferences of University Students in Poland.Foods (Basel, Switzerland) · 2025Article
- Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness.Nutrients · 2025Article
- Role of Health-Consciousness on Purchase Intention of Health and Wellness Food: The Serial Mediating Effect of Attitude and Desire.Nutrients · 2025Article
- The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective.Foods (Basel, Switzerland) · 2025Article
- Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model.Foods (Basel, Switzerland) · 2025Article
- Nutritional literacy and its influence on healthy lifestyle behavior and willingness to consume healthy food brands.Frontiers in nutrition · 2025Article
- Factors influencing healthy product consumer behavior: an integrated model of purchase intention.Frontiers in public health · 2025Article
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
In the current consumer context, the trend towards a healthy lifestyle has significantly increased the demand for healthy foods. This study aims to identify the relationship between the brand image (BI) and purchase intention (PI) of these products and how variables such as perceived brand quality (BPQ) and brand satisfaction (BS) influence brand trust (BT) and brand loyalty (BL) in this relationship. The methodology includes a quantitative approach, using non-probability convenience sampling. Using an online survey, data were collected from 637 consumers. Analyses were performed using structural equation modeling (SEM-PLS). The results show no significant correlation between BI and PI, but BI significantly impacts BPQ, BS, BT, and BL. Furthermore, BPQ positively influences BS, BT, and BL, but it does not have a direct influence on PI. The findings suggest that a positive brand image satisfies consumers and generates long-term trust and loyalty. However, perceived quality does not always translate into purchase intention due to various barriers. Practical implications highlight the importance of building a strong and positive brand image to encourage demand for healthy products.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.