ArticleFoods (Basel, Switzerland)2025
Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model.
Article in Foods (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 9 papers.
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Who cites it
9 citing papers in PubMed.
- Consumer Behavior Toward Andean Grains Among Young Peruvian Adults: Purchase Patterns, Motivations, and Barriers Across Cultural Contexts.Foods (Basel, Switzerland) · 2026Article
- Evaluating the Ethical Beliefs of the Peruvian Consumer After the COVID-19 Pandemic: An Approach from the Perspective of Green Consumption Orientation and Green Purchasing Intention.Behavioral sciences (Basel, Switzerland) · 2026Article
- Explaining Willingness to Pay for Andean Grains Through Health Consciousness.Foods (Basel, Switzerland) · 2026Article
- The Predictive Level of Body Image and Self-Esteem in Emerging Adulthood on Eating Attitudes: The Mediating Role of Life Satisfaction.Healthcare (Basel, Switzerland) · 2026Article
- Consumer Choices in the Functional Food Market: A Review of Determinants of Purchasing Behavior.Foods (Basel, Switzerland) · 2026Review
- Bridging the Quality-Price Gap: Unlocking Consumer Premiums for High-Quality Rice in China.Foods (Basel, Switzerland) · 2025Article
- Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness.Nutrients · 2025Article
- Factors influencing healthy product consumer behavior: an integrated model of purchase intention.Frontiers in public health · 2025Article
- Nutritional literacy and its influence on healthy lifestyle behavior and willingness to consume healthy food brands.Frontiers in nutrition · 2025Article
Corrections and comments
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Authors and funding
8 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
This study evaluated how healthy lifestyle motivators (MHLs) influence the Peruvian market's willingness to consume healthy food (WCHBF). The main objective was to analyze the relationship of variables, such as attitude (ATT), perceived behavioral control (PBC), self-identity (SI), and moral norms (MN) with the WCHBF. This study adopted a quantitative, non-experimental, and cross-sectional approach, using a self-administered questionnaire for data collection. A total of 585 individuals participated. The participants were consumers of the Unión brand, which specializes in healthy food. A 5-point Likert scale was used to evaluate the key variables. For the analysis, IBM SPSS Statistics 25 programs were used to examine the demographic data and SmartPLS 4.1.0.9 was used to assess the conceptual model using partial least squares (PLS-SEM). The results showed that healthy lifestyle motivators positively influence the willingness to consume healthy food and ATT, PBC, SI, and MN variables. In turn, these variables significantly impact the willingness to purchase healthy food. The findings suggest that marketing campaigns should highlight these motivators to encourage the consumption of healthy food. The implications of this study reinforce the importance of understanding psychological factors in consumer decision-making.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.