ArticleNPJ digital medicine2025
Communication strategies driving online health community patient awareness and engagement investigated within atrial fibrillation context.
Article in NPJ digital medicine, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
1 citing paper in PubMed.
- The CIRCULAR model: advancing public health through citizen science initiated clinical and mechanistic research in atrial fibrillation.Frontiers in public health · 2026Review
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
4 authors.
Funding
Abstract
Online health communities (OHCs) enhance personalized care by connecting patients, professionals and leveraging patient-reported outcomes. This study investigates how communication elements (emotions, patient-generated topics, appeals, and linguistic style) affect patient awareness (click-through-rate) and engagement (average engagement time and community subscriptions) in an atrial fibrillation (AF) OHC. A quasi-randomized online field experiment targeted Dutch adults via Facebook and Instagram with 12 communication concepts, directing them to the AF OHC. From May to June 2023, 795,812 users were reached, generating 18,426 visits, 478 subscriptions, and an average engagement time of 35 s. Communication elements significantly influenced awareness and engagement, with emotions and topics as strongest predictors. Fear was most effective for self-protection topics, love for affiliation and kin care. Expert appeals increased awareness, while testimonials boosted engagement. These findings offer novel insights into the role of communication strategies across patient journey stages, aiding health managers in optimizing patient engagement and OHC impact.
Identifiers
What Socratic holds
Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.