ReviewFrontiers in public health2025
Leveraging celebrity influence for oral cancer prevention and smokeless tobacco cessation: challenges and opportunities in India.
Review in Frontiers in public health, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
0 citing papers in PubMed.
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Corrections and comments
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Authors and funding
7 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
India bears the highest global burden of oral cancer, with over 83,400 cases reported in 2022. The widespread use of smokeless tobacco and areca nut, particularly in rural and underserved communities, continues to drive this public health crisis. Despite government regulations and awareness campaigns, tobacco consumption remains high due to cultural acceptance, affordability, and accessibility of products like gutkha and khaini. This review examines the role of celebrity endorsements in tobacco cessation efforts, assessing their influence on public perception and behavior. Bollywood actors and sports icons, who hold immense cultural influence in India, have been leveraged in health campaigns to promote tobacco-free lifestyles. While some celebrity-driven initiatives have successfully raised awareness, surrogate marketing remains a critical challenge. Many celebrities indirectly endorse harmful products like pan masala and mouth fresheners, undermining tobacco control efforts. To counter this, stricter policies are needed to regulate celebrity endorsements, ensuring alignment with public health goals. This review highlights key strategies for maximizing the impact of celebrity-led health campaigns while minimizing the risks posed by surrogate marketing. By fostering sustained celebrity engagement and implementing robust policy measures, India can take significant steps toward reducing smokeless tobacco use and preventing oral cancer.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.