ArticleFrontiers in psychology2025
Chatbot-aided product purchases among Generation Z: the role of personality traits.
Article in Frontiers in psychology, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.
What it found
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
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Who cites it
1 citing paper in PubMed.
Corrections and comments
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Authors and funding
2 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
Introduction: The rapid integration of machine learning has positioned product recommendation chatbots as essential tools in the e-commerce landscape, shaping how consumers engage and make purchasing decisions. Generation Z, as a tech-savvy and AI-adept demographic, plays a central role in this transformation. While prior studies have examined chatbot-consumer interactions, limited research has explored how both personality traits and information source characteristics jointly influence purchase intentions. Methods: This study develops an integrative framework to assess how the Big Five personality traits-extraversion, agreeableness, conscientiousness, neuroticism, and openness-and key chatbot features-expertise, interactivity, trustworthiness, and customization-affect Generation Z's willingness to purchase chatbot-recommended products. The moderating role of personal innovativeness is also examined. Data were collected from 480 Generation Z chatbot users in China through an online survey and analyzed using structural equation modeling (SEM), artificial neural networks (ANN), and necessary condition analysis (NCA). Results: Results indicate that extraversion, agreeableness, openness, expertise, interactivity, and customization significantly influence purchase intention. Moreover, personal innovativeness positively moderates the effect of extraversion on purchase intention. Discussion: These findings contribute to the literature by bridging personality psychology and human-AI interaction and offer practical insights for enhancing chatbot effectiveness in e-commerce.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.