Consumer personas for CPAP purchasing in older adults with obstructive sleep apnea: a hospital database study.

Bundit Sawunyavisuth, Sitta Suntrawanichakul, Sasawan Heingraj, Suwakitti Amornpan, Kittisak Sawanyawisuth

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Article in Future science OA, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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5 · Who and what money

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5 authors.

Bundit SawunyavisuthDepartment of Marketing, Faculty of Business Administration and Accountancy, Khon Kaen University, Khon Kaen, Thailand.

Sitta SuntrawanichakulDepartment of Medicine, Faculty of Medicine, Khon Kaen University, Khon Kaen, Thailand.

Sasawan HeingrajJames M. Hull College of Business, Augusta University, Georgia, USA.

Suwakitti AmornpanJames M. Hull College of Business, Augusta University, Georgia, USA.

Kittisak SawanyawisuthDepartment of Medicine, Faculty of Medicine, Khon Kaen University, Khon Kaen, Thailand.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

introductionEven though a continuous positive airway pressure machine (CPAP) is effective in obstructive sleep apnea in older adults, there is limited data on predictors of CPAP purchasing in older adults with OSA. This study aimed to evaluate the consumer personas associated with CPAP purchasing in older adults with OSA.

methodsThis was a retrospective analytical study. The inclusion criteria were older adults aged 60 years or more, diagnosed with OSA, and already made a decision of CPAP purchasing. Consumer personas with CPAP purchasing in older adults with OSA were executed.

resultsThere were 104 older adults with OSA met the study criteria. Of those, 44 patients (42.31%) decided to purchase CPAP. Three factors were independently associated with CPAP purchasing in the older adults with OSA: female sex, allergic rhinitis, and AHI. Female sex and AHI had adjusted odds ratios (95% confidence interval) of 6.78 (1.25, 36.67) and 1.05 (1.01, 1.09), while allergic rhinitis was negatively associated with CPAP purchasing.

conclusionsConsumer personas of older adults with OSA who tended to purchase CPAP were female sex and high AHI, while the presence of allergic rhinitis was a negative factor for CPAP purchasing in this setting.

Indexed as

allergic rhinitisapneaelderlyhypopneaSex

Identifiers

PMID41077687

DOI10.1080/20565623.2025.2569280

PMCPMC12520126

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