SynthesisGlobal heart2025
Systematic Review of Social Marketing as a Behavior Change Agent in Salt Reduction.
Synthesis in Global heart, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
What it found
Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.
The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.
Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.
Who cites it
0 citing papers in PubMed.
No citing paper in PubMed yet.
Corrections and comments
PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.
Authors and funding
6 authors.
Funding
No grant is acknowledged in the PubMed record.
Abstract
The use of social marketing (SM) interventions for salt/sodium reduction has drawn increased attention worldwide. This systematic review investigates the application of social marketing principles to the design, implementation, and evaluation of salt/sodium reduction interventions globally and provides recommendations for future public health practice. Using PRISMA, searches were conducted on PubMed, Web of Science, CINAHL, and PsychInfo, with 51 final studies identified, abstracted, and synthesized using the matrix method. Studies conducted more recently contained a greater number of social marketing benchmark criteria (behavioral focus, formative research, segmentation, exchange, competition, marketing mix, community involvement, and integration). Studies reporting greater success used more benchmark criteria. Community-based initiatives using personalized/localized tactics combined with upstream policy-supported structural measures and management-supported place-based initiatives implemented in hospitals, workplaces, and schools were the most self-reported effective interventions. Future salt/sodium reduction initiatives should apply the full social marketing framework to multilevel interventions designed with culturally responsive community-based processes.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.