Evidence map›Paper›PMID 41364742›Full record

ArticleJMIR formative research2025

Exploring the Usability and Acceptability of the FoodMATS-Youth App for Monitoring Food Marketing Exposures: Mixed Methods Study.

Idris Opeyemi Bamigbayan, Laurie K Twells, Kirby L J Shannahan, Rachel Prowse

Abstract read
In one paragraph

Article in JMIR formative research, 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

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0citing papers in PubMed
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1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Idris Opeyemi BamigbayanDivision of Population Health and Applied Health Sciences, Faculty of Medicine, Memorial University of Newfoundland, 39 Clinch Crescent A1B 3V6, St. John's, NL, Canada, 1 709-864-6622.ORCID 0009-0009-5645-3117
Laurie K TwellsDivision of Population Health and Applied Health Sciences, Faculty of Medicine, Memorial University of Newfoundland, 39 Clinch Crescent A1B 3V6, St. John's, NL, Canada, 1 709-864-6622.ORCID 0000-0003-1447-9203
Kirby L J ShannahanFaculty of Business Administration, Memorial University of Newfoundland, St. John's, NL, Canada.ORCID 0009-0000-1845-4164
Rachel ProwseDivision of Population Health and Applied Health Sciences, Faculty of Medicine, Memorial University of Newfoundland, 39 Clinch Crescent A1B 3V6, St. John's, NL, Canada, 1 709-864-6622.ORCID 0000-0002-3015-2385

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Background: Unhealthy food and beverage marketing influences children's attitudes, preferences, and behaviors toward food. Most research studies on children's exposure to food marketing focus on single settings, media, or marketing channels, precluding cumulative estimates of food marketing exposure across children's daily lives. Therefore, there is a need for tools to measure food marketing across settings. Objective: This study aimed to test the feasibility of a mobile app to assess food marketing observed by youth aged 13-17 years across settings in their daily life in Newfoundland and Labrador. Methods: Using a digital app, FoodMATS-Youth (Food and Beverage Marketing Assessment Tool for Settings and Youth; developed by MetricWire Inc), 23 participants photographed food marketing they observed over 3 days. Each participant completed a feedback survey on the usability and acceptability of the digital app assessed through a 5-score rating of feasibility outcomes. They also took part in focus groups, sharing their experiences with the app, and these data were thematically analyzed. Descriptive analyses of app-derived feasibility metrics were also conducted. Results: The app had high usability and acceptability based on the feasibility outcomes, app-derived feasibility metrics, and focus group responses. For feasibility outcomes, app navigation had the highest rating at 4.7, similar to ease of use and app responsiveness at 4.48; convenience received the lowest rating at 4.0. App-derived feasibility metrics, such as user compliance, response, and app completion rates were also high at 92%, 85.2%, and 92%, respectively. A total of 146 photos of food marketing were submitted by participants through the app. Focus groups showed great participant satisfaction with the app's interface and functionality. Conclusions: This study found that the FoodMATS-Youth mobile app is highly feasible for monitoring food marketing exposures across multiple settings (eg, social media and grocery stores) and was well received by our participants. The FoodMATS-Youth has the potential to efficiently improve food marketing research in Canada and internationally and generate data that can inform comprehensive food marketing policies.

Indexed as

FoodMarketingMobile ApplicationsAdolescentFeasibility StudiesFemaleFocus GroupsHumansMaledata collectionfeasibility studiesfoodmarketingmobile apps

Identifiers

PMID41364742
PMCPMC12688025

What Socratic holds

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.