ArticleFoods (Basel, Switzerland)2025
Factors That Influence the Purchase Intention of Andean Grains in University Students in the Peruvian Market.
Article in Foods (Basel, Switzerland), 2025. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 2 papers.
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The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.
The trial behind it
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Who cites it
2 citing papers in PubMed.
- Consumer Behavior Toward Andean Grains Among Young Peruvian Adults: Purchase Patterns, Motivations, and Barriers Across Cultural Contexts.Foods (Basel, Switzerland) · 2026Article
- Explaining Willingness to Pay for Andean Grains Through Health Consciousness.Foods (Basel, Switzerland) · 2026Article
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Authors and funding
3 authors.
Funding
Abstract
Faced with the transformation of food and the rapid pace of life among university students, consumption behaviors for food products such as Andean grains have become significant topics. To better understand this issue, this study aimed to analyze the factors that influence the purchase intention of Andean grains in university students, based on the theory of planned behavior, self-identity, moral obligation, and willingness to pay more. The study recruited 900 university students, and the results report that moral obligation is the strongest predictor (β = 0.295), followed by self-identity (β = 0.293). These findings confirm the need to explore new opportunities for transforming and innovating Andean grains.
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Registered trials
Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.