Evidence map›Paper›PMID 41640733›Full record

SynthesisF1000Research2026

Digital Marketing Strategies for Sustainable Food and Beverage Brands: A Bibliometric Systematic Literature Review.

Vishal Soodan, Supernova Chakraborty, R K Tailor, Deeksha Sharma

Abstract readSystematic Review
In one paragraph

Synthesis in F1000Research, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper, 1 of them a synthesis that pooled it.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed, 1 pooled it
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed, 1 synthesis or guideline pooled it.

  1. Pooled it
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

4 authors.

Vishal SoodanDepartment of Commerce, Manipal Academy of Higher Education, Manipal, Karnataka, India.ORCID 0000-0002-9650-4849
Supernova ChakrabortyCenter for Distance and Online Education, Manipal University Jaipur, Jaipur, Rajasthan, India.
R K TailorChhatrapati Shahu Institute of Business Education and Research Trust, Kolhapur, Maharashtra, India.
Deeksha SharmaInternational Academy of Management and Entrepreneurship, Bengaluru, Karnataka, India.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

Digital Marketing is one of the most important channels for promoting products and services in the modern age of marketing. It leverages popular tools, including social and web-based resources, to promote a brand in an online space. As consumers become aware of environmental degradation, researchers and academicians are immensely capturing consumers' responses towards brands that minimize environmental impact. The present study is an attempt to provide a bibliometric account of research on Digital Marketing and Sustainable Food and Beverage Brands from the Scopus database. Based on 53 articles filtered through well-defined inclusion and exclusion criteria using B-SLR, the study analysed the conceptual structure of the work published between 2014-2024. This research uncovers emerging research streams and highlights the overlooked nuances of SDM in Food and Beverage brands. The review further provides strategic insights for firms that actively engage customers through digital media.

Indexed as

BeveragesBibliometricsFoodMarketingDigital MediaHumansDigital MarketingFood and BeveragesSocial Media AnalyticsSustainability

Identifiers

PMID41640733
PMCPMC12865291

What Socratic holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.