It's Raining, It's Pouring, the Old Man Is Snoring: Content Analysis of Age Stereotypes in Nursery Rhymes.

Background: Ageist beliefs tend to take root in one's formative years and persist into adulthood, making it crucial to unpack the ways in which children are socialized to view old age. This study is the first to analyze portrayals of old age in nursery rhymes. Related literature has concentrated largely on depictions of older adults in books or movies targeted at children. As a staple of early childhood education, nursery rhymes merit examination as a vehicle through which age stereotypes are disseminated and reinforced. Objective: Our content analysis of nursery rhymes is grounded in 3 research questions: to what extent is old age represented in nursery rhymes? What are the prevailing stereotypes associated with old age in nursery rhymes? Are these stereotypes primarily positive or negative? Methods: To build a comprehensive dataset, we gathered material from the following websites, each of which houses an extensive collection of rhymes, including BBC Nursery Rhymes and Songs, the Nursery Rhyme Collections, All Nursery Rhymes, and NurseryRhymes.org. A web ingestion tool was used to compile the data. In total, 735 unique nursery rhymes were retrieved. To identify rhymes related to old age, we conducted a search using various terms related to old age (eg, old, aged, grandfather, and grandma), which yielded 85 nursery rhymes. After applying a rigorous set of exclusion criteria, 29 rhymes remained. Both deductive and inductive modes of reasoning guided our content analysis. Results: Old age was a central theme in 4% (N=29) of the 735 nursery rhymes. Of the 29 rhymes analyzed, more than half contained negative age stereotypes (17/29, 59%), and a third (10/29, 34%) contained positive ones. A small proportion portrayed old age in a neutral manner (2/29, 7%). Examples of negative stereotypes include being physically debilitated, cognitively impaired, helpless, unhygienic, and incompetent. Examples of positive stereotypes include being wise, affectionate, and jovial. Neutral portrayals framed aging as a natural part of life. Conclusions: In the context of an aging population, it is paramount that people embrace a less pessimistic outlook on aging. Although nursery rhymes may seem like mere tales not to be taken seriously, they are powerful cultural artifacts capable of molding thought processes. Our study highlights the need to give children access to more accurate and nuanced stories about older adults. By doing so, society can move beyond passively assimilating negative views of aging to actively fostering healthier ones, thus building a future where all are valued regardless of age.