Evidence map›Paper›PMID 41909292›Full record

ArticleCureus2026

Integration of Social Media to Enhance Engagement With a Medical Education Website: A Content Analysis.

Saveen K Sidhoo, Aaron Dou, Vaishvi Patel, Jessica Zhang, Daisy Sun, Paris-Ann Ingledew

Abstract read
In one paragraph

Article in Cureus, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Saveen K SidhooRadiation Oncology, University of Alberta, Edmonton, CAN.
Aaron DouInternal Medicine, University of Ottawa, Ottawa, CAN.
Vaishvi PatelRadiation Oncology, University of Alberta, Edmonton, CAN.
Jessica ZhangRadiation Oncology, University of Alberta, Edmonton, CAN.
Daisy SunMedicine, McMaster University, Hamilton, CAN.
Paris-Ann IngledewRadiation Oncology, British Columbia Cancer Agency, Vancouver, CAN.

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

purposeSocial media (SM) use in medical education (MedEd) has increased, especially following the COVID-19 pandemic, as virtual platforms became essential for training. Social media offers unique tools to support diverse learning styles, address gaps in curricula, and promote digital literacy.

objectiveWe examined how integrating social media with a medical education (MedEd) website enhanced engagement.

methodsThis is an original prospective content analysis. A review of literature identified best practices and interventions to improve the reach of SM platforms, such as quizzes and links to new content. Criteria to implement these interventions were based on the favorability of platforms from audiences, characteristics/features of various digital platforms, ease of content production, and engagement measurability. The number of likes, followers, and impressions, as well as the number and type of website users from X, Instagram, and the MedEd website, were collected between May 2022 and July 2025. Descriptive statistics, t-tests, and trend analysis were performed.

resultsDuring this period, 23 posts on X and 45 posts on Instagram led to follower increases of 53 to 112 (111.3%) and 170 to 449 (164.1%), respectively. Instagram posts averaged 13 likes and 473 impressions; X posts averaged three likes and 401 impressions. Website usage increased over time and averaged 544 users/month, with 337 new users/month, with 15,784/21,302 (74.1%) comprising healthcare professional students. Website traffic was significantly higher when social media posts were live (p=0.012).

conclusionsPurposeful integration of social media for a MedEd website can expand reach and engagement of learners. This model serves as a proof of concept for other educators, and strategies are widely applicable.

Indexed as

oncology websitesonline medical educationradiation and medical oncologysocial media (sm)undergraduate and graduate medical education

Identifiers

PMID41909292
PMCPMC13021392

What Socratic holds

Textmetadata
LicenceCC BY
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.