Evidence map›Paper›PMID 41951246›Full record

ReviewBMJ global health2026

Confronting corporate power: addressing commercial determinants of health and the rising non-communicable disease epidemic in South-East Asia.

Shalini Bassi, Saurabh Kumar Gupta, Priyobrat Rajkhowa, Robert Marten, Suvajee Good, Monika Arora

Abstract readReview
In one paragraph

Review in BMJ global health, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Cited by 1 paper.

0numbers the graph read from it
0cells of the map it votes in
1citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

Trials whose registry record cites this paper, or whose number appears in the abstract. A trial that started after this paper was published is citing it as background, not reporting it.

Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

1 citing paper in PubMed.

  1. Article
4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

6 authors.

Shalini Bassi *Public Health Foundation of India, New Delhi, India.
Saurabh Kumar Gupta *HRIDAY, New Delhi, India.ORCID 0000-0003-4671-9144
Priyobrat RajkhowaHRIDAY, New Delhi, India.
Robert MartenWHO Alliance for Health Policy and Systems Research, World Health Organization, Geneva, Switzerland.ORCID 0000-0002-2416-2309
Suvajee GoodWorld Health Organization Regional Office for South-East Asia, New Delhi, India.
Monika AroraPublic Health Foundation of India, New Delhi, India monika@hriday-shan.org.ORCID 0000-0001-9987-3933

Funding

No grant is acknowledged in the PubMed record.

6 · The paper itself

Abstract

The South-East Asia Region (SEAR) faces a growing burden of non-communicable diseases (NCDs), shaped in part by complex commercial determinants of health (CDoH). This analysis considers how aggressive marketing, policy interference and addictive product design by the tobacco, alcohol and ultra-processed food (UPF) industries contribute to this burden. SEAR's distinctive demographic, cultural and economic conditions create both vulnerabilities and opportunities. Rapid urbanisation, high population density, rising disposable incomes and uneven policy enforcement create environments in which commercial actors can expand market reach and influence consumption patterns. These industries frequently target youth and lower socioeconomic groups through tailored marketing, sponsorships, digital engagement and strategic product placement. Cultural norms further shape consumption in SEAR, including the longstanding use of smokeless tobacco, socially embedded alcohol consumption in several countries and the growing incorporation of UPFs into daily diets. These patterns are strengthened by expanding digital and e-commerce ecosystems that increase exposure, accessibility and the normalisation of health-harming products across diverse populations. Despite challenges, the region can address CDoH by adapting evidence-based strategies like marketing restrictions, excise taxes on sugar-sweetened beverages and safeguards against industry interference to local policies.Strengthening regulatory frameworks, enforcing comprehensive marketing restrictions and adopting WHO 'best buy' interventions are critical steps. In parallel, international cooperation and capacity building in low- and middle-income countries are essential, as is the engagement of civil society and academia to enhance accountability and support effective policy implementation. Collectively, these strategies can help SEAR accelerate progress in reducing NCD risks and improving population health.

Indexed as

CommerceEpidemicsFood IndustryMarketingNoncommunicable DiseasesSocial Determinants of HealthAsia, SoutheasternHumansEpidemiologyGlobal HealthHealth policyPublic Health

Identifiers

PMID41951246
PMCPMC13266240

What Socratic holds

Textmetadata
LicenceCC BY-NC
Read underepoch 390

Registered trials

None linked

Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.