Evidence map›Paper›PMID 42177176›Full record

ArticleNPJ science of food2026

Culture-based metaphorical temperature affects food choices: Chinese consumers choose foods based on their hot-cold nature.

Yinqiang Yu, Lei Zheng, Chengkun Liu, Chitin Hon, Jinfa Liu, Siqing Peng, Charles Spence

Abstract read
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In one paragraph

Article in NPJ science of food, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.

0numbers the graph read from it
0cells of the map it votes in
0citing papers in PubMed
–field-weighted citation impact
1 · What the graph read from it

What it found

Each row is one number read from the abstract, on the scale the paper reported it, with its interval. Left of the dashed line favours the treatment, right favours the comparator. Under each row is the sentence it came from. New to these charts? A ten-minute tutorial.

The abstract states no effect estimate the extractor could read, or names no intervention and outcome on the map, so this paper lights no cell and moves no belief. It is still indexed, cited and linked below.

2 · The registry

The trial behind it

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Neither the registry nor the abstract names a trial number. If this is a trial report, that itself is worth knowing.

3 · Its place in the literature

Who cites it

0 citing papers in PubMed.

No citing paper in PubMed yet.

4 · The record

Corrections and comments

PubMed lists nothing against this paper. Absence here is not a guarantee, only a check that was made.

5 · Who and what money

Authors and funding

7 authors.

Yinqiang Yu *The Institute for Sustainable Development, Macau University of Science and Technology, Taipa, Macau.
Lei Zheng *School of Business, Macau University of Science and Technology, Taipa, Macau. zhenglei@must.edu.mo.
Chengkun LiuThe Institute for Sustainable Development, Macau University of Science and Technology, Taipa, Macau.
Chitin HonFaculty of Innovation Engineering, Macau University of Science and Technology, Taipa, Macau.
Jinfa LiuSchool of Management, Qufu Normal University, Rizhao, China.
Siqing PengGuanghua School of Management, Peking University, Beijing, China.
Charles SpenceCrossmodal Research Laboratory, Department of Experimental Psychology, University of Oxford, Oxford, UK.

Funding

Macau Science and Technology Development Fund (FDCT) 0062/2024/R1B2National Social Science Fund of China 24BGL252
6 · The paper itself

Abstract

The effects of both food temperature and ambient temperature have recently been studied in the context of food marketing and decision-making. However, despite the dominant role of culture-based metaphorical temperature, a characteristic rooted in traditional food culture, in shaping food preferences in many regions (e.g., Southeast Asia), its impact has been overlooked in previous research. Across three studies, this research investigated the effect of metaphorical food temperature on people's food choices. The results revealed that participants chose hot-natured (vs. cold-natured) foods when imagining themselves as experiencing 'bodily cold' (vs. 'bodily hot'; Study 1), as these foods were perceived to be healthier under those conditions (Studies 2 and 3). These findings highlight the influence of culture-based metaphorical temperature on how people perceive the nutritional properties of foods.

Identifiers

PMID42177176
PMCPMC13478201

What Socratic holds

Textmetadata
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Registered trials

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Read under generation 80e0d062 · epoch 390. Bibliography from PubMed, PubMed Central and OpenAlex; grants from NIH RePORTER; trial links from ClinicalTrials.gov; estimates, votes and beliefs from the Socratic graph.