ArticleFrontiers in public health2026
Perceived enjoyment from virtual experience to real-world care: how Chinese digital games containing TCM culture influence players' TCM treatment intention.
Article in Frontiers in public health, 2026. The graph could read no effect estimate from its abstract, so it casts no vote on the map. Not yet cited in PubMed.
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Abstract
Background: In the context of Methods: Based on data collected through an online questionnaire survey of 460 Chinese digital game players, PLS-SEM was utilized to examine the core factors and relationships between gaming motivations, TCM cultural identity, health self-efficacy, and TCM treatment intention. Results: The findings reveal that three types of game use motivations-hedonic, social, and knowledge-seeking-indirectly enhance players' willingness to accept TCM treatment by strengthening their health self-efficacy and identification with TCM culture. Additionally, players' distrust of the TCM healthcare system negatively moderates the association between gaming motivations and TCM treatment intention. Conclusion: This study demonstrates the potential of digital games as effective tools for integrating cultural transmission with public health communication. By improving players' TCM treatment intention, digital games containing TCM culture contribute to the public health objectives outlined in the Health China 2030 strategy. The results provide both theoretical grounding and practical guidance for government agencies and enterprises seeking to leverage digital games to promote TCM cultural inheritance and enhance public health education as part of health welfare improvements.
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